About

A Dallas culture studio

Jackson Benett, circled, at a formal dinner with family
Jackson Benett, founder

Shout Report is a culture studio in Dallas, founded by Jackson Benett. Each week we follow what the city is doing and talking about, from festivals and openings to game days, the weather and the dates on each neighborhood's calendar. Then we write it up as a weekly trend brief for each client on your roster.

We think a good local post starts with something real that's happening nearby, this week. Finding those moments for every client on a roster is slow work, so we do that part. Each brief is written for one client and their part of town, with local trends, post ideas and a clear pick for what to post first.

We read and edit each brief before it goes out, and every trend links to its source so your team can see where it came from. We keep the roster small so that stays true. Briefs arrive Monday morning by email, in time to plan the week, and the first week is free for one client.