Sample briefs

See a brief before you book one

Example briefs for made-up clients with real dates and sources. Paid briefs also add early notice on openings, local business collabs and creators worth partnering with.

Start here

Brisa Taquería

Restaurant, Oak Cliff

Patio weather, a week of game nights and Día de los Muertos all land in the same seven days at this Oak Cliff taquería. The week's trends and posts, plus a ranked plan for what goes up first.

The ranked plan

  1. 1The community ofrendaTue, Oct. 20 as a carousel
  2. 2The game-night trayFri, Oct. 23 as a carousel
  3. 3Spend the extra hour on chilaquilesSat, Oct. 31 as a story
Read the Brisa brief Get a free week

Watch-out

Keep Día de los Muertos separate from Halloween

More samples

Three more kinds of client

Hardware store

Pecan & Pine Hardware

Lake Highlands

Halloween on a Saturday, with the neighbors keeping score

Read the hardware brief

Salon

Velvet & Vine Salon

Lakewood

Fall color runs copper, chocolate and gloss

Read the salon brief

Gym

Lakeside Strength Club

Near White Rock Lake

Great training weather, and the light is shrinking

Read the gym brief

How to read one

Three things to look for

  • A notebook, a pen and a blank calendar on a cream desk

    The ranked plan

    Every brief opens with what to post first and when, so your team knows where to start on Monday.

  • Hands holding a phone up to a mural in Dallas

    The phone-only shot list

    Each idea comes with a shot list that takes about ten minutes and needs no faces.

  • A fairground ferris wheel at golden hour

    Neighbor Watch

    Nearby events and neighbors worth a tag, with the dates and times.

Try it on one client, free

Pick a client, fill out a five-minute intake, and the first brief is on us. After that it is $400 per client per month, month to month.

Get a free week